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eoy: title banner

THE FATE OF STREETWEAR

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eoy: intro

2017 has been an important year. We saw the re-ignition of activism and community throughout issues concerning politics, human rights, sexuality, and gender equality. This reflected in the music, art, and fashion we consumed regardless of its sector — from labels, institutions, television, corporations, to DIY indie creators, exhibitions, web series, podcasts, etc. The art of expression and reaction rippled throughout and inspired each industry, including streetwear.

Streetwear and the subcultures that comprises it exist to act as a language — using garments, sneakers, and accessories as its words. If you go back to its foreword, streetwear was born to express difference and convey anti-establishment attitudes by creating a segment in fashion that was for the marginalized.

This year, I’ve seen the power of streetwear and its potential beyond the hype. Equally so, I’ve witnessed it to be in its greatest state of saturation and exposed to this basic denominator.

In attempt to recognize, document, and most importantly, preserve this year in streetwear culture, “The Fate of Streetwear” is a resource aggregator or an online resource guide that gives you the ability to choose aesthetic or learn context about the highlights from this past year and possibly make connections on what was occurring in our society and time that contributed to the birth or recycling of a trend.

Designed to function as part survey and part as a choose-your-own-adventure, the fate of streetwear is in the hands of your swipe and tap.

As a token of appreciation to your sense of discovery, you will receive a free gift if completed.

DIRECTIONS:
Each title section will navigate you to discover a trend in 2017 by asking you to choose to “like” its aesthetic or “follow” to dig deeper. These page sections include resources (descriptions, feeds, articles, videos, etc.) according to that choice.

After your initial like or follow selection, you will be asked to either buy culture (buy into the aesthetic/hype) or save culture (preserve a piece of context or knowledge about the trend). You will continue to the next trend and repeat. When completed, you will have gone through all 10 trends and will be led to a checkout page to claim your free gift.

eoy: title section directions

CHOOSE LIKE OR FOLLOW IN THE NEXT PAGE SECTION.

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“TOUR MERCH & THE EXPERIENCE ECONOMY”

LIKEFOLLOW

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“The Ten”

LIKEFOLLOW

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“THE BILLION DOLLAR STREETWEAR BRAND”


LIKEFOLLOW

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“THE INTERNET THROWS SHADE AT GUCCI FOR DAPPER DAN”


LIKEFOLLOW

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“JOE FRESHGOODS TAKES OVER”


LIKEFOLLOW

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“FAREWELL, COLETTE”


LIKEFOLLOW

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“90S REIGN”



LIKEFOLLOW

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“THE PIGEON RETURNS”


LIKEFOLLOW

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“Aleali May: 2nd Female To Collaborate With Jordan Brand”


LIKEFOLLOW

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“RESISTANCE ON THE SLEEVE”


LIKEFOLLOW

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BUY BUY BUY

eoy: buy directions

SWIPE TO DISCOVER MORE ABOUT THE TREND OR SCROLL THROUGH A FEED OF RELATED CONTENT. THEN, SELECT BUY OR FOLLOW. ONCE YOU’VE ADDED TO YOUR CART, CONTINUE ONTO THE NEXT TREND.

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Merch & The Experience Economy

SELECT
BUY CULTURE
OR
FOLLOW CULTURE
NEXT
#2: “Ten Nike Icons”

eoy: the ten barrier

eoy: ten – buy

SWIPE TO DISCOVER MORE ABOUT THE TREND OR SCROLL THROUGH A FEED OF RELATED CONTENT. THEN, SELECT BUY OR FOLLOW. ONCE YOU’VE ADDED TO YOUR CART, CONTINUE ONTO THE NEXT TREND.




TEN NIKE ICONS by VIRGIL ABLOH

SELECT
BUY CULTURE
OR
FOLLOW CULTURE
NEXT
#3: The Billion Dollar Streetwear Brand

eoy: supreme barrier

eoy: buy – supreme




THE BILLION DOLLAR STREETWEAR BRAND

SELECT
BUY CULTURE
OR
FOLLOW CULTURE
NEXT
#4: Dapper Dan Joins Gucci

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eoy: dapper dan – buy


DAPPER DAN JOINS GUCCI

SELECT
BUY CULTURE
OR
FOLLOW CULTURE
NEXT
#5: JoeFreshGood’s Best Year Ever

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eoy: joe freshgoods – buy




JOEFRESHGOOD’S BEST YEAR EVER

SELECT
BUY CULTURE
OR
FOLLOW CULTURE
NEXT
#6: Colette Closes Doors

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eoy: colette- buy




COLETTE CLOSES DOORS

SELECT
BUY CULTURE
OR
FOLLOW CULTURE
NEXT
#7: 90s Reign

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eoy: 90s reign – buy




90s Reign

SELECT
BUY CULTURE
OR
FOLLOW CULTURE
NEXT
#8: The Pigeon Returns

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eoy: staple dunk – buy




The Pigeon Returns

SELECT
BUY CULTURE
OR
FOLLOW CULTURE
NEXT
#9: Aleali May x Jordan Brand

eoy: aleali may barrier

eoy: aleali – buy




Aleali May x Jordan Brand

SELECT
BUY CULTURE
OR
FOLLOW CULTURE
NEXT
#10: Streetwear & Politics

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eoy: resistance – buy




Streetwear & Politics

SELECT
BUY CULTURE
OR
FOLLOW CULTURE
NEXT
CHECKOUT

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eoy: SAVE section – parallax

SAVE SAVE SAVE

eoy: follow directions

READ ABOUT THE TREND AND FIND MORE RESOURCES BY CLICKING ON THE INFORMATION ICON. WATCH THE VIDEO FEED OF RELATED CONTENT. THEN, SELECT SAVE OR LIKE. ONCE YOU’VE ADDED TO YOUR CART, CONTINUE ONTO THE NEXT TREND.

eoy: merch – save



Merch & The Experience Economy

SELECT
SAVE CULTURE
OR
LIKE CULTURE
NEXT
#2: The Ten Nike Icons by Virgil Abloh

eoy: the ten barrier

eoy: the ten – save

READ ABOUT THE TREND AND FIND MORE RESOURCES BY CLICKING ON THE INFORMATION ICON. WATCH THE VIDEO FEED OF RELATED CONTENT. THEN, SELECT SAVE OR LIKE. ONCE YOU’VE ADDED TO YOUR CART, CONTINUE ONTO THE NEXT TREND.



The Ten Nike Icons by Virgil Abloh

SELECT
SAVE CULTURE
OR
LIKE CULTURE
NEXT
#3: The Billion Dollar Streetwear Brand

eoy: supreme barrier

eoy: supreme – save



The Billion Dollar Streetwear Brand

SELECT
SAVE CULTURE
OR
LIKE CULTURE
NEXT
#4: Dapper Dan x Gucci

eoy: dapper dan barrier

eoy: dapper dan – save



Dapper Dan Joins Gucci

SELECT
SAVE CULTURE
OR
LIKE CULTURE
NEXT
#5: JoeFreshGoods’ Best Year Ever

eoy: joefreshgoods barrier

eoy: joefreshgoods – save



JoeFreshGoods’ Best Year Ever

SELECT
SAVE CULTURE
OR
LIKE CULTURE
NEXT
#6: Colette Closes Doors

eoy: colette barrier

eoy: colette – save



Colette Closes Doors

SELECT
SAVE CULTURE
OR
LIKE CULTURE
NEXT
#7: 90s Reign

eoy: 90s reign barrier

eoy: 90s reign – save



90s Reign

SELECT
SAVE CULTURE
OR
LIKE CULTURE
NEXT
#8: The Pigeon Returns

eoy: staple pigeon barrier

eoy: staple pigeon dunk – save



The Pigeon Returns

SELECT
SAVE CULTURE
OR
LIKE CULTURE

NEXT
#9: Aleali May x Jordan

eoy: aleali may barrier

eoy: aleali may – save



Aleali May x Jordan Brand

SELECT
SAVE CULTURE
OR
LIKE CULTURE

NEXT
#10: Streetwear & Politics

eoy: resistance barrier

eoy: resistance – save


Streetwear & Politics

SELECT
SAVE CULTURE
OR
LIKE CULTURE
NEXT
CHECKOUT

eoy: comment page

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